UAE – Mubasher: E-commerce sales in the Middle East and North Africa (MENA) grew by 20% year-on-year 2019, according to a report released on Friday by e-commerce platform Jollychic.
The report expects e-commerce sales in MENA to grow at a range between 25% and 30% in 2020.
UAE topped the region in terms of the growth of the e-commerce market, with the value of the Emirati e-commerce reached $18.5 billion (AED 68 billion) in 2019, accounting for 27% of total retail trade in the GCC country.
Moreover, 2019 has witnessed the adoption of new e-commerce solutions by a host of retailers and shopping malls in the UAE.